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Fly Fishing

Great Products and Expert Advice

Fishing is a Passion

Experience the Adventure


I LOVE FLY FISHING is very pleased to advise of the appointment of Chris Beattie, our second Product Ambassador.  Chris came highly recommended to ILFF and it was after careful consideration and 'ticking all the boxes' that he was appointed.  Chris is based in Feilding so geographically that works for us.  If you view any of our website Newsletter & Blogs, Facebook, Twitter and Instagram, you may recognise Chris from the Loose Loop Productions videos.  If you are in that area of the North Island feel free to contact Chris at,  or 027-2236325.    Do check out our Instagram opst_nz and i_love_flyfishing_nz


ILFF (I Love Fly Fishing) has decided to make selected retailers 'Authorised Stockists' for the complete range of ILFF product and especially for OPST, Stone Creek and Lazy Larry's Beads.  We are please to advise that Barry Grieg's Sporting World has been appointed for Turangi.  Tim provides excellent service, local knowledge and a fishing report of his own, see You can contact Tim on 027-2236968 or call into the shop for a friendly chat at 59 Town Centre, Turangi.


For excellent service and local knowledge, from personal experience, you can't go past Peter Bragg of Fly Fishing Adventures of Turangi.  Peter is approved by I Love Fly Fishing.  You can contact Peter at or call 021-0586725 for full details.

You have to check out the Lazy Larry's 'EZ On - EZ Off'. 14 UV colurs available with Peg material. We've had these tested by Guides and Fishers throughout New Zealand. Tested by guide, Peter Bragg, on the Tongariro and other Taupo Streams. 'Sliced Bread' these are right up there with 'better than'. You really should try. EZ On - EZ Off colour change.  All UV with two Glow.